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Mobile · Case study

PlateUp

4.8★ rating, 220k installs

PlateUp wanted to ship iOS and Android without two teams. We built a single React Native codebase, set up OTA + CI/CD on day one, and launched to 220k installs and a 4.8★ rating in three months.

Industry
Consumer · Food discovery
Region
India + SEA
Duration
14 weeks
Engagement
Greenfield mobile build
The result
Install base (90 days)
220kfrom 0
Avg rating
4.8★from
iOS + Android
Crash-free sessions
99.62%from
Sentry verified
Hotfix ship time
4 minfrom 4 days
OTA
The problem

What was broken

PlateUp had a Figma file, a 12-week investor deadline, and no mobile engineers. Their previous attempt — two native teams — had burned 6 months and shipped nothing. They needed to be live on both stores with social login, map discovery, offline mode, and analytics. And they needed to ship hotfixes without store-review delays.

The approach

What we did

  1. 1

    Picked Expo + EAS for managed builds, OTA updates, and zero-config CI. Set up TypeScript-strict with shared eslint config.

  2. 2

    Built 38 screens behind a shared design system (NativeWind + custom primitives). Single component layer across iOS and Android.

  3. 3

    Map discovery via Mapbox + Supabase PostGIS. Offline mode with a write-behind queue so users in spotty 4G still get every feature.

  4. 4

    Wired Sentry from day one — every release ships with source-maps so we can debug production crashes to the line.

  5. 5

    Set up EAS Update channels for staging and prod. Hotfixes ship in 4 minutes, not 4 days.

Timeline

How it unfolded

Week 1-2
Foundations

Expo, TypeScript, EAS, Sentry, design system.

Week 3-8
Core build

Auth, feed, map discovery, offline queue.

Week 9-11
Polish

Animations, empty states, accessibility, perf.

Week 12
Store submission

Both stores submitted. Approved without rejection.

Week 13-14
Launch + iterate

Public launch. 4 OTA fixes shipped in week one.

Two store launches, one team, zero rejections. Our hotfixes ship before competitors finish writing them.
PS
Priya Sundaram
Head of Product, PlateUp